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Design

Functional Beauty – Design from Switzerland

Talk by Swiss design curator Ariana Pradal
at 125 MCM Delhi

Talk by Swiss design curator ARIANA PRADAL
Tuesday 2 August 2016 at 125 MCM, Meher Chand Market, New Delhi

Functional Beauty – Design from Switzerland

Switzerland is a small country in the middle of Europe. It is surrounded by big neighbours, and its centre consists largely of mountains. But there is more to Switzerland than just mountains, chocolate, watches and army knives. For about one hundred years there has been a growing and lively design community. The country’s only raw material is water, and this is why the Swiss economy started concentrating on export very early. This was made possible due to high quality and niche products. The talk will give a quick overview of Swiss design.

About Ariana Pradal

Ariana Pradal has trained as an industrial designer and works as a journalist and curator. She writes and works regularly for various magazines and museums in the field of design and architecture. Her articles, books and exhibitions have been printed and presented in Switzerland and abroad. Ariana Pradal studied industrial design at the Zurich School of Art and Design, (now the Zurich University of the Arts, Zhdk). Today she works as an independent journalist and curator in the areas of design, architecture and related disciplines. Her articles, books and exhibitions have been printed and presented in Switzerland and abroad. In addition she acts as a technical expert advising various cultural and political institutions. In 2010 she was appointed by the Swiss Federal Office of Culture for the “Mediation in Art and Architecture award 2010”.

A presentation by Gujral Foundation and Pro Helvetia – Swiss Arts Council